lundi 19 mai 2014

By Minnie Whitley


Public consciousness has been taken hold of by the issues of sustainability over the past few years. Like in any other industrial process, printing consumes energy and raw materials and waste is released as by products. In this case there is need to reduce the impact of the process and ensure that a sustainable digital printing is carried out in a more prudent manner.

There is a lot of pressure on the printing industry in a bid to ensure that practices that are friendly to the environment are adopted. This has been due to print buyers turning shrewd on giving support to the suppliers and providers who have their eyes set on sustainability. Attention is slowly drifting away from it as a result of the new perspective of electronic media being more sustainable compared to the print and paper.

It should be noted well that neither the conventional nor the digital can claim environment friendly superiority when it turns up to production. The offset has made effort in trying to clean up its fallouts of dangerous chemicals while also reducing its waste production while still the digital one is raising matters concerning certain consumables that are involved especially the inkjet which raises alarm on its recyclability. It is a fact that several modes of printing have an influence that concerns environmental issues.

Digital has an upper hand in being at a better position of waste removal, doing away with paper that is consumed at production and also its ability to print economically to cater only for the recipients that are interested. This is different from the bulk print and distributes approach of conventional that results in many prints being wasted.

Over the past couple of years, environmental concerns were a matter of coming to terms with the laws and principles of the country. Currently this has changed in many ways as interventions by the government has been unsuccessful in keeping up public demands, print customers and also their desires that have resulted to the industry adapting to environmental sustainability.

For a very long time the printing industry has been accused on issues concerning the environment. The printers for a long time as a result of solvent emission has had to comply with regulations on environment, contamination of ground water by effluent, waste paper among various other products that involve composite industrial chemicals and metals that are toxic that in most cases are collected and taken to plants that provide specialized treatment.

In a survey conducted in March 2011 to determine whether people perceived digital method being more environmentally friendly than the conventional printing, found out that the majority of the respondents preferred the digital one being friendlier than offset. They picked it on the basis that it prints only the amount that is required.

As sustainability is in most cases a response to the client needs, it can be also be proactively used to distinguish a print business from the other. The developing trends in business that are based mainly on simulations of going ecofriendly might offer an unexpected return through efficient operations. An efficient operations is normally in many circumstances a sustainable process.




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