No matter what type of business you have, at some stage you might need some good copy. This could for instance be text for your website, for advertisements or for brochures. Unless you have the time and excellent language skills to do it yourself, it's helpful to employ the services of a freelance copywriter. However, copywriting is a very competitive industry and you'll need to know a few tricks to find a quality freelancer who is right for your project.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
When you place your advertisement, state clearly what you want and what kind of expertise you're looking for. Good freelancers tend not to respond to vague advertisements. They also avoid ones that offer a fee far below the market rate or ones that don't allow enough time for completion of the project. For copy in other languages, place your advertisement in the target language so you can avoid being spammed by applicants who don't know the language.
Go through the proposals you get. If they're written in a generic style or use bad grammar and spelling, you can be sure that this person won't provide quality work. A completely unrealistic time frame for completing the job or a rate that's much lower than the standard is often a good indication too that the person is not a professional copywriter.
Some people only look at the nationalities of potential freelancers and base their decision on this. However, just because someone's profile says they live in an English-speaking country doesn't mean that they'll be a good writer or even speak English. There are many excellent English writers living in other countries too, from Guatemala to Thailand, and most won't mind providing you with a sample of their writing.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
When you place your advertisement, state clearly what you want and what kind of expertise you're looking for. Good freelancers tend not to respond to vague advertisements. They also avoid ones that offer a fee far below the market rate or ones that don't allow enough time for completion of the project. For copy in other languages, place your advertisement in the target language so you can avoid being spammed by applicants who don't know the language.
Go through the proposals you get. If they're written in a generic style or use bad grammar and spelling, you can be sure that this person won't provide quality work. A completely unrealistic time frame for completing the job or a rate that's much lower than the standard is often a good indication too that the person is not a professional copywriter.
Some people only look at the nationalities of potential freelancers and base their decision on this. However, just because someone's profile says they live in an English-speaking country doesn't mean that they'll be a good writer or even speak English. There are many excellent English writers living in other countries too, from Guatemala to Thailand, and most won't mind providing you with a sample of their writing.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
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