dimanche 21 décembre 2014

By Stacey Burt


In the recent past people have become aware of the impacts of environmental degradation. As such there have been measures and attempts to develop products for this purpose. Among them is sustainable digital printing. This started only as a fad but has been growing in strength and influence that promoters and publishers have taken a serious approach to it.

Digital printing is a method of printing where a digital image is transferred from a storage device directly onto the various types of available and applicable media. This is a step forward from older printing methods which relied on a lot of materials and was much slower and incurred more costs in overall printing jobs.

The advent of environmental consciousness among the general public has caused producers and print companies to feel the need to adopt to their needs. This has brought rise to the new trend of products dubbed as going green. Printing has advanced to green printing with new materials and new forms of printers such as the laser jet and ink jet types.

There are certain steps and measures that people have learnt and adopted in they strive to progress into this particular printing and publishing. Key among them is the use of recyclable, renewable and biodegradable materials. These include vegetable based inks, recyclable paper produced under fair and safe working conditions among many more.

The use of less paper in printing tasks should also help. There are lighter and more compact paper readily available in the markets today. This weight factor, plus the size are considered to save a lot in terms of wastage. Designers and printers have discovered that by just clipping away a section of paper will save up to 1000 sheets per book.

Packaging manufacturers help this movement by producing packing material that can be re-purposed into other forms and uses after its initial use is done. Say for example, a cardboard packaging for a refrigerator can be re-purposed into play chairs, or cut into smaller portions and re-purposed as light bulb holders.

A noted shift in the print and production is the introduction and popular uptake of modular design. This concept was borrowed from modular building from engineering and architectural circles. This trend involves creating custom solutions with prefabricated or standardized materials. Such materials are easily recyclable, easy to update and repair.

Fonts have also, in the recent past been playing a more important role not only in design but in Eco friendliness as well. Designers are not only choosing fonts based on their elegance and visual appeal only. They are now looking at its efficiency in terms of ink consumption.

Digital printing has taken the printing and production fields by storm. The sustainability has been questioned, but recent progress has shown that it is proving itself adequately sustainable. The concept may be new but as shown, with the few steps, it is easy to understand and adopt.




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