vendredi 26 juin 2015

By Grace Soto


The print industry has been revolutionized over the past century as new ways have been developed to manufacture printed materials. Digital printing that is eco friendly has become an effective way of printing short runs of the types of materials so necessary for business such as business cards and letterheads. It offers a cost effective way of producing these small runs with the added benefit of significantly reducing the emission of volatile organic compounds.

The offset press process is based on the repulsion of oil and water. It provides an economical way of producing large volumes of high quality prints. However, this process produces significant waste, especially high chemical content waste water. It also results in high wastage of paper.

Using a digital printer eliminates many mechanical steps needed for using the offset press. Making films and making plates is no longer necessary. A non-toxic toner is used and without having to use chemicals to develop film, make plates and clean the press, a huge quantity of toxic waste can be eliminated. Short runs of business cards, letterheads and other stationery can easily be performed on order without wastage.

The fact that the process is so efficient offers great advantages cost wise. Setup time is significantly reduced and any overruns are avoided. Customers can get exactly what they need when they need it. The technology is constantly improving too, so the quality of this kind of print is improving all the time.

E-mail has become a useful tool for submitting proofs to customers. They are kept informed throughout the process electronically, thus reducing driving time and saving gas while making less of an impact on the environment. Efficiency is increased, redundant prints and overruns are reduced and once again, costs are reduced as well as impact on the environment.

Many printers offer various types of recycled paper for use. The 100 percent recycled papers available today are comparable in quality and cost to virgin paper. There is no real reason for clients not to use them anymore. However, they are also offered the option of using papers with various percentages of recycled fiber should they prefer this.

A green printer will direct clients away from petroleum-based inks that contain volatile organic compounds. Vegetable-based inks are biodegradable and come from renewable resources like soy, linseed and cottonseed. These inks contain a very low amount of volatile organic compounds.

Many printers today have environmentally friendly policies in place. They are moving in this direction not only because their customers are demanding it, but also because of their own convictions. They are committed to reducing wastage, particular toxic waste. They are using papers, inks and processes with the least impact possible on the environment. Their customers are discovering they do not have to fork out much more money to support these changes. As technology improves, so choosing this route becomes more and more affordable.




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