vendredi 26 août 2016

By Christine Price


The pinnacle of every conference is the address by the invited guest. This speech makes a conference memorable by either setting the tone or crystallizing the theme. A motivational keynote speaker provides the signature address that defines the success or failure of a conference. How best do you handle the guest so that the address becomes successful?

Every conference has a unique theme and set up. The audience has particular expectations based on composition and purpose of congregating. As such, you should identify a guest who can deliver to these expectations. Such a person must command authority and be regarded in high esteem by the participants. This is the only way his or her speech will have an impact on participants.

Guests should merge with participants other than appearing like appendixes. To facilitate this assimilation, brief your speaker adequately before he or she makes a presentation. With such briefing, it is easier for him to prepare relevant content in terms of audience and theme. Crucial motivation briefing involves understanding the situation of your audience. The morale of the audience is easier to lift if the situation is well known.

Most speakers will have attended numerous gatherings and made fabulous speeches elsewhere. They are known for having a unique approach to conferences in terms of content and delivery style. They also have materials like books, videos, pamphlets, etc. While all these exists, there is need to customize the message such that it suits the occasion and audience. Avoid guests who use conferences to drive own agenda and in the process compromise your message.

Close engagement is important for motivation purposes. Speakers should be ready to mingle with participants in order to understand their needs. Since each participant has a personal struggle that needs attention, close interactions will assist speakers to easily identify with the challenges of individual members of a group. Close encounters shape the speech by guests such that it reflects personal encounters. The engagements will be more meaningful and relevant.

Conferences are not about guests. They are about the lives and needs of participants. A speaker should therefore avoid popping in and out of a conference. Engage the participants before delivering the speech. Listen to their deliberations and concerns. Share personal stories as well to leave a lasting impression in the lives of participants. Your guest must display passion in the life of participants and the organization in general.

Before engaging any speaker, you must agree on the fees, deposit payment and any other revenue arising from the meeting. The price tag for some speakers is very high. Others charge a reasonable amount on condition that they will sell their merchandise at the conference. These are some of the details to be discussed before entering into any contract.

Speakers ignite the mood of conferences but must never be allowed to overshadow the main theme or purpose of the conference. The engagements must be negotiated without forcing your guest to get out of character or allowing him to take over the meeting and run his own agenda. All activities and engagements must be geared towards lifting the spirits of participants.




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