vendredi 23 septembre 2016

By Thomas Bennett


Keynote speeches are supposed to be memorable and captivating to the audience. They also must inspire and be memorable days, weeks, months and years to come. The search for a motivational keynote speaker should therefore consider a person who can deliver such. Since not all speakers fit this description, pick yours wisely to avoid a disastrous conference.

Hire a person based on his portfolio. Speakers who are confident about their services openly display their qualification and experience. This could be on websites or from a list of applicants. You may also seek a referral from a person or organization that recently hired a guest. Go for the trained and experienced speaker who can effectively handle different subjects and a diverse audience. Such persons easily meet your expectations.

A specialist in your field will deliver a better speech. Guest speakers are supposed to cement the message or theme of deliberations that have been taking place or are expected to take place in a conference. The audience can easily identify with the speech and recall it if the guest displays understanding of issues covered. There are speakers specializing in sports, business, education, etc. Identify one in your niche and invite him to your conference.

Your guest must freely mingle with the audience. One-on-one discussions motivate people because they make your achievements and experiences real. Listeners have a chance to confirm that you are a real person despite your achievements. The ability to freely mingle is also an indication of humility which is enviable to participants. Busy speakers who hop into conferences, make a presentation and pop out in lightening speed should be avoided at all cost.

Look for a person who commands authority. There are people who are gifted speakers but are not held in high regard. To create an impact during your conference, identify a person who your audience looks up to. It could be the best sales man in the industry, an accomplished educationist, CEO, business mogul, etc. People are eager to especially listen to personal experiences by these speakers.

A good speech requires preparation. Identify a speaker who is known to prepare a speech to ensure that it has an impact. Preparation means understanding the theme of your conference and personal journeys of participants. The speech made should resonate with the challenges participants encounter in the course of their work. Preparation involves advance consultation to address the needs of your listeners.

It is not about the speaker but the audience. Some speakers are so self centered that they add no value to the lives of their listeners. They pass as boastful and attend conferences to promote their agenda. They also take over the event and begin promoting their merchandise. To avoid such conflicts of interest, brief your guest on what to expect. If such expectations cannot be met, look for an alternative.

The kind of speech delivered is determined by when a guest is slatted to deliver it. When delivered at the beginning, it sets the agenda or tone of the conference. In between the conference, it reignites enthusiasm in the theme or debate. When a speech closes a conference, it is meant to conclude discussions and provide the points to ponder until the next gathering.




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