vendredi 11 avril 2014

By Anita Ortega


Many people today are committed to protecting the environment today. Choosing to use brochure printing that is eco friendly enhances the image of your business in the eyes of many customers. Printers are falling in line with the desire of their customers for greener processes with less toxic waste. The developments in the industry from an industrialized to a more computerized process have already created many positive changes along these lines.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

When deciding on printing, a reputable company with a good track record should be chosen and in this case, one with environmental certification is best. All printers use different equipment and so it also important to check if they have the right presses, folding and binding machines to offer you what you need. Just because you have decided to go the environmentally friendly route does not mean that you have to put up with inferior quality.

Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.

Companies offer different percentages of recycling when it comes to paper. You can opt for stock made of 100 percent recycled material but there are other choices available too. You will have to decide what look you are going for and what finish best suits this. A glossy finish gives good resolution with sharp images whereas a textured paper offers an unsophisticated, natural feel.

Petroleum-based inks are being substituted today with those which are vegetable-based. These vegetable-based oils, such as soy and canola, are non-toxic. Cleaning is much easier and inks can even be re-used.

Cost is another important factor that has to be considered. There are costs involved in going green including getting certified, using the latest technology to minimize waste, using recycled paper and vegetable inks. However, as the demand for green services grows, so costs are becoming more competitive.

An environmentally minded printer should use recycled paper and vegetable-based inks to reduce toxic chemical waste. Their prices should still be affordable and they should offer as high a quality of printing as can be obtained from traditional processes. The best printers with years of experience can help you to produce brochures minimizing environmental impact while maximizing marketing impact.




About the Author:



0 commentaires:

Enregistrer un commentaire

Copyright © writing prompts | Powered by Blogger
Design by N.Design Studio | Blogger Theme by NewBloggerThemes.com