mardi 22 avril 2014

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By Essie Osborn


Printed promotional materials are essential for the advertising and marketing campaigns of a business. If you want to have fine prints for your brochures without wasting resources, you need to use brochure printing that is eco friendly. Printing methods have evolved and businesses are embracing those print techniques, which can save them money, time, and resources like paper and ink.

The traditional methods of print press use inks that contain chemical substances. However, the modern and eco-conscious methods use dry powder toner or inks derived from non toxic materials like soy. Using lithographic forms of printing is not only costly but also contributes to wastage and harms the environment.

Using digital printing method offers environmentally friendly process, which lowers wastage and reduces harmful chemicals as well as pollutants. Your business can start contributing towards environmental care by using practices, which reduce waste. By optimizing the print productions of marketing materials such as brochures, leaflets, booklets, business cards, banner, and posters, the businesses are able to save resources.

Digital prints are designed to eliminate errors in printed materials. When you design promotional materials, you may discover you made some mistakes. Although you may decide to turn a blind eye on your prints that have errors, they do not present a good image for your business. You need to produce brochures, which are flawless by using digital printing techniques.

The offset printer machines can be fast but then again, they may not produce very quality prints. You may have the first printouts being of good quality but the last ones can be faded. In addition, the lithographs can exhibit many errors in the prints. The prints may be out of margin meaning some text or image may not be seen.

Much of the materials go waste because the methods are not conservative. Instead of relying on those outdated methods, businesses could choose the sustainable techniques. In digital prints, the whole process is done from a computer right from the designing to the actual print stage. This means if there are errors, they can easily be corrected before the process advances.

Going green with the environmentally conscious methods of prints allows you to save money. The mistakes made in lithographic prints could require you to start the whole process of designing your brochures from the scratch. If you had already made some printouts, they only go waste. By starting the process again, you are waiting time and resources like ink and paper.

The digital prints are done through computerized system. You can see what is being printed from a screen. Errors can easily be detected meaning you are able to make correction even before you begin the printout. The first print you get from the digital printing press shows you how the rest of the prints will appear. There is consistency in the printing and the quality does not deteriorate as you print more and more copies.




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