samedi 9 août 2014

By Tanisha Berg


More than 60% of online services are now using content marketing to promote their products and services online and offline. The best way to market your young adult book blog would therefore be to create content that is relevant to the readers. The advantage with content marketing is that it focuses on enhancing consumer intelligence, thus giving them a reason to engage to your product from time to time.

The first thing you need to keep in mind when creating content is that quality is what matters. You are required to invest in quality, not quantity. You should be able to gather, analyze and present fewer pieces of content entertaining, easy to read and direct to the point content. In fact, two pieces of a 300, 400 or 500 words content per week will do just fine for your blog.

You can only be successful in creating quality content when you know whom you are writing for. You cannot dive into content creating if you have no idea who your readers are going to be or why you are writing in the first place. If you do not know or understand your persona, you are more likely to create content that are of less value to the readers out there and to you as well.

Define who is going to read your posts. Now that you have the audience defined, you will be able to know what they would love to read the most. Since your focus is to share adult information, you should make sure that your main target is the adult internet community. The best way to engage people to your information is to create content with information they would love to access regularly.

You need to know what exactly you are going to be talking about in the content that you are creating. Research, gather, write and present information that are relevant to your niche only, and never make an attempt to bring anything foreign other than what you intend to talk about in content. Focus on the questions that readers would want to ask ad present relevant and satisfactory answers to such questions.

Quality content is able to grab the attention of the reader, making them have the passion to come back and read more and more from your site. When readers come back to read more information from your site, its shows that they are ready and willing to engage to the items you are providing, either free or at a fee. Instead of spending time writing hundreds and thousands of words that would go to waste, concentrate on making short content with rich information.

Creating your content and putting them on the site is not the end of everything. It is hard for many readers to access your content if you do not make them sharable. This means that you do not just want readers to read your content but also be able to distribute them. If you give them a chance to distribute content on social networking platforms, you will end up having access to many readers.

It is advisable that you create fresh content from time to time. The last thing you want to do is let the readers come to your site and find the same information for three to five months consecutively. This can really scare them away, so create quality content daily to market your adults books.




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