samedi 17 janvier 2015

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By Kristen Baird


Over years, printing practices have changed from being those of fashion buzzword to being life facts. Most clients today expect and demand for sustainable digital printing choices that range from biodegradable to recyclable stocks. A recent survey showed that many consumers were interested in purchasing and using those products and services that were environmentally friendly in nature.

On a fair ground, the print industry is also characterized by various drawbacks. An estimated 45 trillion and more pages are printed annually. From this mega prints, only a third of the total is consumed owing to their higher rating of becoming obsolete thus making them irrelevant. Printing exciting and emotional, stunning and smart and on top of it all making the materials to matter is way that can be used to solve the situation so as to protect the environment.

Being sustainable may be viewed on the aspect of working in such a way that yields present success while catering for hitches that may arise in the future. A sustainable printing checks on the aspects of the processes of designs and printing as opposed to the recycled paper and soy ink options. This may involve projects designs, consumed energy, locations of resources and vendors and the daily business activity operations.

The following tips may be useful as you plan and design your print materials: ensure you pick recyclable, biodegradable and renewable materials. Though this is an obvious tip, it is important not to lose sight of role played by materials in your project. Inks that are vegetable based are usually free of heavy metals, low post-consumer waste are produced in safe and fair working conditions. These factors play in sustainability of a project.

The size and weight issue. Ensure that you reduce on the amounts of paper and extra materials that get used through designing pieces which are smaller. It is very much possible to save significant amount of inputs without necessarily comprising the integrity of the output. Lightweight products are also known to cut down on carbon emissions in addition to making shipping costs more efficient.

Re-packaging the packaging. Considering on options of packaging that may be made in other purposes or get reused in ways that are both interesting and functional is the ideal way to go. An example of this may be in the case where a baby stroller company may include directions that are printed in each box that give instructions to customers on ways to turn cardboard packaging into other products like chairs or bulb holders.

Making it modular. This is a process of making custom solutions with materials that are prefabricated or standardized. These modular designs boast of not only being easier to recycle but they also get easier in updating and repairing making them have longer shelf life. Manufacturing and shipping them is also more efficient thus reducing their consumption of energy throughout their life cycle.

Been keen on the type. While printing, it is wise idea to not only put the ink factor into consideration but also the choice to select on font. Fonts which are way too easier to read and stylish plus being ink-efficient compared to others are very readily available.




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