vendredi 23 janvier 2015

By Karyn Shields


Technology has progressed so rapidly over the last century and today a printing process exists that has revolutionized the way art is sold. When one sees giclee prints for sale, they have been printed in a manner whereby all the hues and tones of the original work are reproduced without any dot screen pattern being visible. This type of printing is called by a French term meaning nozzle due to the way the ink is sprayed onto the substrate.

This printing process involves the ink being sprayed onto the substrate and although most people are familiar with the desktop inkjet printer, the ones used for this process are much bigger. A scanner is used to make a digital copy of the artwork. This can then be made larger or smaller and printed out onto an appropriate substrate.

Special inks are used in this process that are pigment based and not as subject to fading. The print quality is excellent and the colors retain their quality for years. Watercolors are reproduced particularly well on watercolor paper as the ink sinks into the paper easily. Canvas is also often chosen as a substrate due to its durability and the fact that it does not crease when rolled up.

An increasing number of artists are familiarizing themselves with digital art. This may consist of reproducing their original works but others are also experimenting with entirely digitally produced artworks which are then printed or images which are a combination of both. With the advent of so many digital types of art, it is extremely important for a buyer to know exactly what he or she is buying.

Artists will often go the route of producing limited editions. This helps to reassure buyers that they are still purchasing something of value that a limited number of buyers will be able to purchase. Artists are happy to make their work available to more collectors and the buyers are happy to pay a little more if they know that production of a print is limited.

There are a number of methods used by artists to make such copies more valuable to the buyer. They will sign them, number them and even add a certain number of brushstrokes to each copy. The more they personalize the copies, the more collectors are willing to pay.

Buyers need to be aware of how many copies of a work exist and such information should be clearly stated by the seller. Sellers that try to mislead buyers do so at the risk of their reputations. Buyers who pay for a limited edition print and then find that many more are available will feel that they have been deceived and will not buy from the work of the artist again.

A copy will never be an original but many of the best ones come really close. Thanks to this printing process and the close creative control that it allows the artist over the end product, the vivid colors are pleasing to look at and will not fade. Limited edition copies, particularly those that are personalized, add value to any collection. Copies of artworks are finding their way into the hands of people who would not have been able to afford them in any other way.




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