mercredi 1 avril 2015

By Arthur Williams


Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.

I liken Tumblr to an entertainment platform, more than anything else, which definitely allows it to be separate from platforms like Twitter and Facebook. As a result, it's easy for a wide demographic to become involved in this website, meaning that different backgrounds and beliefs can come together to create something special. How, exactly, can Tumblr be used for tangible success amongst online marketing companies? According to firms like fishbat, these are 3 pointers not to be overlooked.

First of all, make it a point to utilize Tumblr across various platforms. Much like other social media websites, Tumblr has various platforms in which it can be accessed from. You can easily log onto your computer and post, though it's easy to see that the same can be done on your phone or tablet. If you're going to make the most out of this website, as I am sure you'd like to, just know that you're going to be short on devices to utilize.

You should also make it a point to know when the best times to post on Tumblr are. Given the broad audience on this website, as mentioned earlier, you have to know that school and work hours must be accounted for. As a result, it may be in your best interest to post later on in the day, as well as certain times during weekends. If you take part in these endeavors, your posts will not be lost in the feeds of others, which can result in more reblogs and likes as well.

Finally, please make use out of relevant hashtags. Not unlike Twitter, the goal of Tumblr hashtags is to make your posts searchable, which is what ultimately leads to awareness for new companies. Without these, unless you have a solid audience set in place, chances are that you won't be able to make the kinds of strides on Tumblr that you would like. As long as this is done, there's no doubt that the microblogging mogul will be that much more influential.




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