dimanche 29 mai 2016

By Frances Smith


Conferences excite participants because of several unique aspects. They include invited guests, food, social interaction and the venue. Socialization is a personal initiative while food and venue are easy to master. It is your choice of motivational keynote speaker that will make a difference. How do you choose the right person for your conference?

Conducting background research will help differentiate good speakers from amateurs and hyped imposters. Attending an event where the person is speaking will give you valuable fast hand experience. Where this is not possible, watch videos or follow the person through the media. The issues to look for are audience engagement, mastery of content, delivery style and general presentation skills. Your decision will be based on hard evidence.

It is necessary for you to participate in preparation of his speech. This ensures that any speech delivered is aligned to the theme of your conference. This is the only way to keep participants looped to the presentation. Such a speaker must research on your current successes and challenges in an effort to be assimilated to the audience. The words used, examples given and engagement makes him part of the lives of your audience.

It helps to have a person who commits substantial time to your gathering. This means readiness to engage and interact with participants before and after his presentation. It shows disinterest and pure commercial interest to pop in a few minutes before you hit the podium and then out immediately you are done. It is necessary to build up to the presentation and later engage on one-on-one basis afterwards. These personal encounters leave an impression in the minds of participants.

A referral is considered the best approach to getting a perfect guest. This saves you time and resources used in vetting new speakers blindly. Talk to your peers to refer a guest who performed incredibly during their event. This is a way of getting a specialist in your industry. Such an individual is conversant with issues in your sector. Since his performance is already known, you will not be engaged in trial and error. You will escape the traps of media hype on speakers.

Speakers take personal initiative to promote events they are participating. This works perfectly for new events or where you have no track record to boost participation. In instances where you are sourcing for participants, this will boost your campaign. Co-promoting events also involves using own networks to gather momentum. It raises the profile of your gathering and creates greater impact. This can be negotiated when signing the contract or be part of his incentive for speaking at your event.

Caution should be exercised when the guest carries along personal promotion wares. You risk having your event or wares overshadowed by his. It is encouraged because participants have something tangible to carry home. However, the event must remain within your control and not appear as if it is centered on the guest.

There are risks associated with prominent and highly priced speakers. Their message and style of presentation are known. This might not have the desired impact. It is vital for the guest to understand your journey and mission and further be assimilated into the conference. Consulting during preparation and engaging with the audience are the other vital aspects that determine success.




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