Web design New York companies will tell you that content is paramount to any business. This is especially true when looking at the digital side of things, which brings us to WordPress. Arguably the most commonly used platform for content management purposes, there are many ways you can take advantage of it for your brand. In order to do so, here are some of the biggest do's & don'ts you should be aware of.
DO have a focus in place. The first thing to know about WordPress utilization is that a focus is imperative. You don't want your website to go all over the place, since this creates a sense of inconsistency you don't want. Any web design New York specialist will agree, which is why you should build upon a focus, whether it's ecommerce-related, educational, or what have you. The clearer your vision is, the better your site will be.
DON'T add entire posts to the homepage. The reason for this is that you should give people the incentive to click in order to see posts in their entirety. Not only do full posts on the homepage convey a sense of sloppiness, but you're not going to receive traffic to the other pages. This is why excepts should be in place, which can be done with the help of reputable authorities like Avatar New York. You're not without reliable resources, after all.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T feel uneasy about WordPress. If you're new to this service, there's a good chance that you find it intimidating. Despite this, WordPress is actually surprisingly easy to use, provided you're willing to learn about it. As a matter of fact, with enough practice, you'll be able to create and share out ample amounts of content without a single thought. This is where work ethic comes into play, regardless of the industry you're involved in.
DO have a focus in place. The first thing to know about WordPress utilization is that a focus is imperative. You don't want your website to go all over the place, since this creates a sense of inconsistency you don't want. Any web design New York specialist will agree, which is why you should build upon a focus, whether it's ecommerce-related, educational, or what have you. The clearer your vision is, the better your site will be.
DON'T add entire posts to the homepage. The reason for this is that you should give people the incentive to click in order to see posts in their entirety. Not only do full posts on the homepage convey a sense of sloppiness, but you're not going to receive traffic to the other pages. This is why excepts should be in place, which can be done with the help of reputable authorities like Avatar New York. You're not without reliable resources, after all.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T feel uneasy about WordPress. If you're new to this service, there's a good chance that you find it intimidating. Despite this, WordPress is actually surprisingly easy to use, provided you're willing to learn about it. As a matter of fact, with enough practice, you'll be able to create and share out ample amounts of content without a single thought. This is where work ethic comes into play, regardless of the industry you're involved in.
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