mardi 26 décembre 2017

By Rob Sutter


Do you believe that you're a good writer? Perhaps there are areas where you feel you could improve, which brings us to the topic of Long Island SEO. For many people, the ability to write for search engines comes easily. For others, a little more work will be required. For a better understanding of how to write with SEO and quality in general in mind, here are 4 pointers that will undoubtedly go a long way.

First, and perhaps most importantly, proofread your work. Even if you type each word with precision, this doesn't necessarily mean that errors can't occur. As a matter of fact, you will want to give your finished work a once or twice-over in order to eliminate as many errors as possible. You might also want to install an add-on like Grammarly to make proofreading that much easier. No work should be sent out unchecked.

Another way to improve one's Long Island SEO writing ability is by carefully implementing keywords. For those that don't know - and companies like fishbat can provide greater insights on the matter - keywords are used in order to help with rankings. The more that certain terms are used, the more that rankings will improve. As long as these terms are used with care, as opposed to being stuffed without any regard, rankings will improve over time.

It's also worth noting the importance of original content, as it will be picked up by search engines more than duplicate content. Let's say that, for the sake of argument, that you're a business owner that specializes in health food. If you simply copy and paste nutritional information that can be easily found online, your site won't rank. In fact, its current rankings may be hindered, meaning that your focus should be on creating original work that has undeniable quality.

Fourth, always write with your audience in mind. While it might have been suitable to create content for search engines in the past, this logic has long since died out. Instead, content should be geared toward readers. When they are engaged by the content they read, they stick around sites longer, which goes a long way in terms of bounce rate, traffic, and rankings alike. Simply put, you should never create content for machines if you wish to rank.




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