One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
While this is interesting news, it's important to note that LinkedIn dabbled in video in the past. As of August, LinkedIn allows its users to post videos that they record, thereby adding another layer to the social experience. It's easy to see why the social network allowed this, as it would mean greater engagement among its 500 million plus users. With this information in mind, a push toward original content doesn't seem far-fetched.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
While this is interesting news, it's important to note that LinkedIn dabbled in video in the past. As of August, LinkedIn allows its users to post videos that they record, thereby adding another layer to the social experience. It's easy to see why the social network allowed this, as it would mean greater engagement among its 500 million plus users. With this information in mind, a push toward original content doesn't seem far-fetched.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
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