dimanche 16 septembre 2018

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By Rob Sutter


LinkedIn is loaded to the brim with content, much of it in the form of published articles that users submit. While you can create your own articles, whether they're related to your work, industry news, or what have you, getting others to read them is another story. How can you improve your content views, you may wonder? The following methods are among the most effective when it comes to achieving Long Island advertising success of the highest level.

One of the ways to improve your LinkedIn content engagement is by focusing on a variety of topics. Just because you work in a specific industry doesn't mean that your articles have to be rigid. You can focus on different stories that tie back to your professional life, whether it's a failure you suffered early on, some of your favorite publications, or what have you. Variety is the spice of life, so make it a prominent aspect of your LinkedIn content, too.

Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.

Lastly, stay involved on LinkedIn as much as you can. After all, this is still a social media website we're talking about, so it's fair to expect your networking activity to have a benefit. One of the ways that it helps is that it allows your connections to better remember you. They will also be more likely to see your articles and perhaps even read them. The more that you network on LinkedIn, the better your content will perform.

As you can see, there are many ways to improve your engagement on LinkedIn from a content standpoint. There's a good chance that you have numerous ideas that you'd like to publish, so you should know how to get the most out of them. Follow steps like the ones discussed earlier for maximum benefit. Not only will you attract more eyes, but it's possible that they will want to connect with you, thereby increasing the possibility of developing business relationships.




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