lundi 22 avril 2019

By Cynthia Lewis


Nowadays there are many different types of blog and many different types of writer, but there is one thing that all of them have in common. That is that they are writing for other people just like them. This is the key to effective b2b creative blog writing that will make your work stand out amongst the competition and make your career a successful one.

Think about your own experience when you are reading blogs. Do you prefer it when they are written in the first person and have a little personality in them? Business articles used to be more detached and professional in tone, but people are increasingly finding that the individual prefers to feel like they are reading work from a real person.

How do you find your inspiration? Do you go walking and let the world around you inspire your articles? Or do you curl up with a good book or your laptop and let other people's writing inspire your work? Whatever method works for you is valid, regardless of what other people think. Embrace the inspiration and let it take you wherever it wants to take you.

Reading is one way that many people find inspiration, whether it is in the form of other blogs similar to your own, or by reading fiction or biographers. Whatever takes your fancy will help you as a writer. It will improve your vocabulary and allow you to experience new styles. The worst type of writer is one who doesn't read.

Reading the competition's blog is vital. You need to know what other people are reading instead of your work. Whether this is another writer in your company, or another company's blog, if it isn't your work then it should be. Make notes while you read it, of what they are doing right and what they are doing wrong.

As with everything in life, practise will make all the difference to your work. After you have written your article, step away from the computer and try to get some distance from it. When you come back you will be able to read your article with fresh eyes and see any areas that aren't working. This is also essential for proofreading.

Stepping away from the computer or page is very important. If you find you are struggling to think of words or new ideas, or just struggling to finish a sentence, stop what you are doing and get outside. Do something completely different and give your mind a chance to focus on something else. Usually by the time you go back to the blank page your mind will have worked out the solution without you even knowing it.

It doesn't matter whether you struggle with every sentence you write or whether it comes easily, flowing from your fingers onto the page. What matters is the effort and thought that you put into each article, because even the best writers know that this shows through in the work, and no one wants to read an article that someone didn't care about writing.




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